I created this animated explainer video for Coffee Cup Collective, a startup which aims to reduce plastic waste at colleges and universities by providing a complete reuse solution for takeout containers. They wanted a video which could explain both their mission and their process - the goal here was to get possible users of the program (students in Boston, originally) excited about the concept.

Working directly with their founder and CEO Alison Cove, I wrote the script, developed the visual look, and created the video to spec for their website and social channels. My full responsibilities for the project included copywriting, design, storyboards, animation, and sound design on this project.

Coffee Cup Collective has gone on to see great success, expanding from Boston across the country. The company is now called USEFULL and has expanded to six major American universities.